Getting dressed should be the easiest part of your day.
Most mornings, the problem is not a lack of clothes. It is too many pieces that don’t belong together. Lotte Lou started from that feeling: a wardrobe that is calm, soft and simple, where everything goes with everything.
Inspired by Sweden
In Sweden, getting dressed is quiet and practical. Fewer pieces, soft shapes, colours that sit well together, and clothes you actually wear again. That is the feeling we build on. Bättre is the Swedish word for better, and it is the standard we hold every piece to.
How we choose
We don’t fill a shop with everything we can find. Every piece is picked by us, and only stays if it is good enough: it has to fit well, feel good, and work with the rest of the collection. If it doesn’t, it doesn’t make it.
What we stand for
- Calm over loud. Quiet colours and clean lines that don’t go out of date after one season.
- Made to be worn together. Every piece is chosen to mix and match, so a few pieces give you many outfits.
- Easy to shop. Clear sizing, clear fabric information and a simple, friendly service.
From us to you
We believe a good wardrobe is not a big one. It is one you reach into without thinking, and still feel good in when you look in the mirror. Lotte Lou is for the everyday: slow mornings, busy afternoons and evenings that run a little longer than planned.
Thank you for choosing Lotte Lou.
Team Lotte Lou
Good to know
- Ships to: the Netherlands and Belgium. Free from €49.95, otherwise €4.95.
- Returns: see our returns policy.
- Questions: via our contact page, Monday–Friday 09:00–17:00, Saturday 10:00–14:00 (Amsterdam time).